Woori Bank on Thursday unveiled an advertisement for the “Samsung Wallet Money Woori account and savings” products featuring its brand ambassador, Jang Won-young (장원영).
In the ad, Jang appears as a “payment fairy” and presents the main benefits of Samsung Wallet Money, “UP” and “TURN,” in an intuitive way.
The ad uses a scene of rising on a card plate to highlight interest-rate benefits of up to 3.5 percent and 7.5 percent a year. It also visually depicts point accrual benefits of up to 11 percent on payments.
Woori Bank is also running an interactive event alongside the ad release. For April, it will provide customers who sign up for the Samsung Wallet Money Woori account with 5 types of “Jang Won-young card image skins” that can be applied to Samsung Wallet card images.
A Woori Bank official said the company aimed to make the product benefits easy to understand through Jang’s bright image. The official said the bank will continue to expand the brand experience through content and events that reflect MZ generation trends.
Ji-young Lee
ljy@d-today.co.kr