Dongwon F&B said on March 23 it will launch Naver-exclusive products "Yangban Double Rich Beef Bone Gomtang" and "Dongwon Dim Sum Crab Meat Xiaolongbao."

The company said the two new products were planned based on customer purchase reviews. Dongwon F&B said it identified strong demand for rich gomtang in reviews of its soup and stew products and launched Yangban Double Rich Beef Bone Gomtang with double the beef bone extract content compared with its existing products. It also said it confirmed demand for seafood dim sum in reviews of its dim sum products and planned Dongwon Dim Sum Crab Meat Xiaolongbao by adding crab meat to its existing xiaolongbao product.

Dongwon F&B explained that it launched Naver-exclusive products in line with a strategic partnership formed to support the growth of Naver's brand store. Dongwon F&B will develop Naver-exclusive products and Naver will support marketing activities, among other forms of cooperation going forward.

A Dongwon F&B official said, "We planned this promotion to publicise the new products launched this year," adding, "We plan to continue developing products suited to the characteristics of each channel to raise consumer satisfaction."