Krafton said on Thursday it will take part in the global pop culture festival ComplexCon Hong Kong 2026 to mark the ninth anniversary of the launch of PUBG: Battlegrounds, or Battlegrounds.

ComplexCon Hong Kong is a festival combining fashion, music, games and lifestyle. It will be held on March 21 to 22 at Hong Kong AsiaWorld-Expo.

Battlegrounds will collaborate with streetwear brand Thug Club on a project using PUBG intellectual property. It plans to present a brand experience centered on outfits and collaboration items reflecting the Battlegrounds universe.

It will operate an experiential booth in the shape of a coliseum at the venue. The booth brings Battlegrounds combat and competitive elements offline. Visitors will be able to experience the brand through the content, and a reward program using prizes will also be run.

Battlegrounds will join the ComplexCon Hong Kong main stage program for a performance. Artists with collaboration experience, including producer and DJ R.Tee (알티), beatboxer WING (윙) and Hiss (히스), will take the stage.

The participation is a project to expand PUBG IP beyond game content into the cultural sphere and broaden points of contact with global users. Battlegrounds plans to expand the brand experience through future collaborations.