Hecto Healthcare's probiotics brand Desimone will take part in the Suwon Kobe Baby Fair & Early Childhood Education Exhibition, the largest childcare fair in Gyeonggi province, and will offer experience programs and promotions for expectant parents and mothers raising children, it said on March 18.

The event will run for 4 days from March 19 to 22 at Suwon Messe near Suwon Station. The Kobe Baby Fair is a major domestic childcare exhibition platform that draws more than 1,000,000 visitors a year. About 300 childcare brands will take part in the Suwon event to showcase the latest products and information in one place.

Hecto Healthcare will operate a booth at the event focused on the Desimone baby and kids probiotics lineup. Visitors will be offered special benefits, including the chance to buy key Desimone products at discounts of up to 50 percent. For customers who sign up for the Naver Smart Store lounge, it will provide free Desimone product trials to about 3,000 people.

Hecto Healthcare is working with affiliates of the Hecto Group, including Hecto Innovation, to expand its business scope based on premium health functional foods and healthcare services.

At the Desimone booth, it will provide product consultations as well as information on infant and toddler gut health management. Desimone uses probiotic raw materials that have received individual recognition from the Ministry of Food and Drug Safety as being able to help gut health by regulating gut immunity, the company said. It has built a step-by-step portfolio tailored to children's gut environments that change with growth stages.

A Hecto Healthcare official said, "The Kobe Baby Fair is an opportunity for expectant parents and families raising children to get a variety of childcare information and directly experience Desimone's premium probiotics." The official said, "We hope people can experience Desimone's overwhelming guaranteed live bacteria count and quality competitiveness together with special benefits."