NH Nonghyup Bank said on Monday it has selected webtoon artist and broadcaster Kian84 (기안84) as a model for its campaign.
NH Nonghyup Bank and Kian84 formed a connection through the "Euratchacha Bapchacha" project run on the bank's official YouTube channel last year.
A bank official said it is planning a fresh campaign that can deliver enjoyment and hope amid an uncertain environment. The official said the bank selected Kian84 as a model after judging him the icon best suited to the campaign's purpose, as he is loved for sincere content.
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Ji-young Lee
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