Hecto Healthcare said on Feb. 19 it has signed a sponsorship agreement with pro golfer Park Jin-yi (박진이). Park will serve as a companywide brand ambassador.

Hecto Healthcare has recently diversified its product portfolio and is strengthening corporate brand-led communication. It plans to combine Park’s healthy lifestyle with its brand values to build broader public awareness and position itself as a total healthcare company.

Park will serve as an ambassador for key brands, including its flagship brand De Simone. She is expected to help imprint the healthy lifestyle values pursued by Hecto Healthcare on the public. Hecto Healthcare has built a portfolio centered on premium probiotics brand De Simone, along with the kids-focused brand Kim SeokjinLAB, functional formula-based O2 Booster and inner beauty brand Onlytual.

Hecto Healthcare will link De Simone’s subscription system, designed on the premise of long-term intake, with Park’s self-management routine. Park said, "For athletes, consistent health management is the foundation of performance," and added, "I find it meaningful that, together with Hecto Healthcare, I can tell many people about the importance of a healthy lifestyle in everyday life."

A Hecto Healthcare official said, "Meeting Park, who combines solid skills with broad public recognition, will be an opportunity to raise brand trust among consumers with a high interest in health," and added, "With this sponsorship as a starting point, we will further strengthen communication with consumers and continuously enhance brand competitiveness as a global healthcare company."