Mobility platform Tada is joining hands with Disney and Pixar to run a promotion for a new film. Tada operator VCNC said on Feb. 19 it will run a promotion for 'Hoppers', scheduled to open on March 4, through a partnership with Walt Disney Company Korea.
Tada has pursued a strategy of expanding time spent in vehicles into a new content experience through collaborations with various brands. It will operate vehicles branded around the 'Hoppers' concept through March 18. The vehicles feature interior and exterior designs reflecting the film’s universe.
It is also running a participatory event. During the event period, customers who ride a 'Hoppers'-branded Tada vehicle can take part using scratch coupons placed inside. A draw will select 50 people to receive 2 movie tickets each. Customers who are not selected will also receive a 1,000 won Tada coupon.
A Tada official said, "We planned this promotion so people can naturally experience the film’s universe even while on the move," adding, "We will continue to provide customers with new mobility experiences through collaborations with various brands."
Dae-geon Seok
d2dg@d-today.co.kr