SK Broadband said on Monday it signed a business agreement with the Seoul Fire and Disaster Headquarters to strengthen fire prevention and disaster preparedness and to spread a public safety culture.

The agreement was pursued to prevent disasters at core infrastructure facilities and to expand a safety culture through a media network platform, based on cooperation between a public institution and a private company.

Attending the signing ceremony held at SK Broadband's headquarters in Seoul's Jung-gu district were Seong Jin-su (성진수), SKB chief safety and health officer (CSPO), Hong Young-geun (홍영근), head of the Seoul Fire and Disaster Headquarters, and employees from both sides.

SKB will use IPTV and regional channels to provide rapid, tailored guidance when disasters such as fires occur. It will plan a range of programming to convey the importance of fire safety and various policies. It will also produce customer-friendly safety education webtoons and fee guides using the two sides' characters.

The Seoul Fire and Disaster Headquarters will provide fire safety system consulting at SKB's main worksites through specialist staff and conduct ongoing safety training. It also decided to quickly deliver disaster-prevention information closely tied to daily life for public safety through IPTV infrastructure.

In particular, the two sides will work with fire stations under the Seoul city government's jurisdiction to pursue joint drills tailored to various scenarios. SKB will also take part in Seoul Safe Plaza, which has become a leading domestic safety culture festival, to broaden contact with citizens and spread messages.

Seong said the agreement was cooperation between the public and private sectors to strengthen disaster prevention and spread a safety culture, adding that the company will continue to make pre-emptive efforts to ensure citizens' safety and fulfil its social responsibilities.