[DigitalToday reporter Jin-ho Lee] KT said on Sunday it will run a "March customer rewards program" offering discounts at popular brands for all customers, along with "DalDal benefits" offering up to 50 percent off in food and beverages and shopping.

Starting March 17, KT will let all membership customers choose one of two offers: a "Lotte Ria Hot Crispy Burger set 4,000 won deal (51 percent discount)" or "two free cups of Paik's Coffee Americano (HOT)". The Paik's Coffee coupon can be used to change menu items, providing a 3,400 won discount effect on purchases of drinks and desserts.

KT Membership plans to continue the customer rewards program through July so customers can use benefits from up to 2 brands each month. Partner brands will change by round, and the brands, benefits and how to use them will be disclosed sequentially through the KT Membership app and website. March DalDal benefits run through March 31. The program offers various partner benefits through DalDal Choice, which lets customers select and use one benefit, and DalDal Special, which can be used in duplicate.

KT also said it has expanded its monthly culture benefit, "Culture & More". KT Membership customers can get up to 50 percent off, regardless of tier, on the musicals "Death Note" and "Secretly, Greatly", the play "French Safe - Who Would Climb the North Wall", and the exhibition "Room for Wonder". It will also run an entry event through March 31 for a private docent tour of the exhibition "Room for Wonder: Opening the Door of Imagination", with the tour scheduled for April 15. All entrants will also receive an additional 40 percent discount coupon for the exhibition.

Kim Young-geol (김영걸), head of the Service Product Division at KT, said, "As the customer rewards program carries our gratitude to customers, we broadened the range of menu choices so customers can use it easily, and we want to provide a variety of brands." He added, "We will continue to introduce programs that provide practical value to customers."