Data technology firm Inlife said on Thursday it has created a Global Business Office and hired Yoon Mi-kyung (윤미경) as executive director in charge of global strategy.
Yoon is the former CEO of Mforce, a first-generation South Korean digital marketing company. She is a management expert who led global business at Japan’s digital marketing company OPT, now Digital Holdings, overseeing management and M&A across group companies in Korea, China and Asia.
Inlife plans to expand EasyLab, a software-as-a-service-based PC utility run by its group affiliate Mobisoft, into overseas markets including Japan, Taiwan and the United States ahead of an initial public offering.
Yoon will work to strengthen strategy, focusing on setting a global business roadmap, localization strategies by country, building global partnerships and increasing the share of overseas sales.
Yoon said, "Inlife already has proprietary technological capabilities and solutions that have been proven in the domestic market, and now it is time to prove their true value on the global stage."