Albamon, a part-time job platform operated by Worksphere, said on Feb. 12 it has concluded 'Alba Tour', a three-month experiential local-coexistence brand campaign aimed at young people. It said the project was planned as a sustainable long-term initiative rather than a one-off campaign.
The company said it plans to strengthen Albamon and full-time recruitment platform JobKorea to function beyond simple hiring and job-search services, as platforms that create social connections. It said it aims to use Alba Tour as a starting point to create a virtuous cycle in which young people’s choices and experiences translate into value for regions and society.
Kim Yeoreum (김여름), head of the Beyond Branding Team at JobKorea, said, "Alba Tour is a project planned to deliver a differentiated message and social responsibility as the No. 1 part-time job platform." She added, "JobKorea and Albamon, as leading brands in the industry, will continue campaigns that raise the value of 'work' and can be carried out together with consumers."
Chi-gyu Hwang
delight@d-today.co.kr