Samsung Display has defined this year as a year to prove its position as the industry leader. Lee Chung, president and CEO of Samsung Display, said in a New Year address on Thursday that 2026 is a major turning point and a crossroads. He stressed that it is time to clearly prove the industry No. 1 title through execution and results.

Lee said new challenges will unfold this year, including mass production of 8.6-generation IT OLED, growth in the foldable market and the emergence of AI devices. He said proving a firm No. 1 position requires earning customers' trust in all areas and strengthening technology leadership.

Looking back on last year, he said that amid rapid changes in the industrial environment and a fierce competitive landscape, simply repeating what has been done so far can never be the answer.

He urged employees to strengthen the company's strengths and boldly overhaul areas that need improvement to take on new challenges. Lee said it is not big fish that eat small fish, but fast fish that eat slow fish.

He also encouraged employees to run strongly into the Year of the Red Horse, aiming to become an overwhelming Samsung Display through the core keywords of execution, customer and technology, under the 'ACE (Action, Customer, Excellence)' framework.