NH NongHyup Bank said on Tuesday it obtained a business model patent for RM Marketing Plus, a corporate finance sales support system.

A business model patent is granted to a new business model implemented using information and communications technology. The name of the patent is “Marketing support device and method.”

The company said RM Marketing Plus is a system that helps corporate finance staff (RMs) carry out customer consultations and sales activities more efficiently. It was designed so anyone can provide systematic customer management and financial consulting by reflecting the know-how of experienced employees in the system.

It applies the latest technologies, including a generative AI-based function that recommends government support programs and a machine learning-based function that analyses corporate growth potential. It is designed to quickly and accurately guide customers to suitable financial products and support schemes.

It also visually provides information such as whether productive financial support is possible and preferential interest rate benefits by comprehensively analysing a company’s transaction performance, patents and certification information, improving the convenience and accuracy of consultation work.

A bank official said, "We will continue to provide corporate finance services that reflect customer needs in a timely manner."