Hancom said on Wednesday it will carry out a new game update and a large prize event, helped by the popularity of its collaboration with K-pop group CORTIS. The company said content related to CORTIS' new track, YOUNGCREATORCREW, released through Hancom Taja on Feb. 26, drew strong interest and helped boost activity on the service.

YOUNGCREATORCREW is a track on CORTIS' second mini-album, GREENGREEN, due to be released on May 4. Hancom introduced an unusual promotion by first unveiling the lyrics ahead of the official release in games on Hancom Taja, including the Acid Rain game.

The company said the number of plays of the Acid Rain game rose 11 times from usual on the day the collaboration was unveiled. New sign-ups also increased by more than 2.1 times. Over the following week, total visitors to Hancom Taja rose about 1.6 times from the previous week to 373,000.

To keep the momentum going, Hancom newly applied CORTIS content to its popular game Pandyjipgi. It is also holding a YOUNGCREATORCREW Play Challenge event alongside the release of the new content.

A Hancom official said the partnership with CORTIS would be recorded as a successful collaboration between a service familiar to the entire nation and a K-pop IP that has emerged as a global trend. The official said it proved that Hancom Taja can be reinterpreted as a cultural space that everyone can enjoy across generations. The official added that Hancom will continue transforming into a differentiated cultural platform that can maximise user participation.