SK Broadband said on Monday it will hold a giveaway event through its customer participation curation service, 'Taste Is Money'.
Taste Is Money is a curation-based rewards service first attempted in the IPTV industry. Customers create their own movie or programme playlists, and when others watch them the service automatically credits B-cash to the person who shared the playlist. About 3,000 customers have participated so far, and cumulative rewards have reached 15 million B-cash.
SK Broadband will give away a '12 zodiac pure gold coin set' by lottery to customers who submit 7 or more playlists on B tv and mobile B tv by Feb. 22. It will also pay up to 500,000 B-cash in additional rewards to customers with the highest monthly view counts.
The event reflects a trend in which individual preferences are becoming a key standard for choosing content. It was planned by leveraging the strength of holding more movie titles than online video services (OTT).
Park Chamsol (박참솔), head of platform at SK Broadband, said, "Beyond AI curation, we hope that through two-way curation between customers, more works will be enjoyed and positive experiences will be shared."
Seulgi Son
sageson@d-today.co.kr