Onlytual, an inner beauty brand of Hecto Healthcare, has launched a new product, "Healthygreen Cleanse", containing five super greenfoods, the company said on Tuesday.

Healthygreen Cleanse is Hecto Healthcare's first superfood complex product. It uses organic curly kale from a clean region of New Zealand as the main ingredient and blends 5 cruciferous vegetables — broccoli, broccoli sprouts, cabbage and cauliflower — in a 1,750 mg high-concentration mix. The company said cruciferous vegetables contain sulforaphane, an antioxidant ingredient.

It also blends 19 types of vegetables and fruits, including apples. The company said it used 100 percent domestically produced apples for consumers who are sensitive to the bitter taste or odor typical of vegetables. The product comes in stick form to be mixed with water and contains 15 kcal per daily sachet.

The product will hold its official launch on March 16 through its official online mall. During the pre-launch period, all purchasers will receive an "Onlytual Healthy Bottle", and the company will also offer a launch discount. Onlytual is an inner beauty brand that focuses on diet and skin care products. It is available through channels targeting women consumers in their 20s to 40s, including Olive Young, Olivebetter and House of Shinsegae Cheongdam.

A Hecto Healthcare official said Onlytual is proposing a one-day ritual lifestyle by expanding from skin care and dieting to Healthygreen Cleanse, which helps people manage their body in a cleaner way. The official said Onlytual plans to introduce more products that help healthy routines from an inner beauty perspective.