Featuring, a social media data analytics company, said on Sunday it has launched a content tracking function that allows users to monitor performance trends for social media content on its AI all-in-one influencer marketing solution, Featuring.

Content tracking automates monitoring of SNS content across platforms including Instagram, TikTok, YouTube and X. It provides trend data on content performance such as followers, views, comments and shares for influencer accounts. Users can set keywords, collection conditions and periods by influencer list to check performance indicators for up to 500 accounts.

Featuring explained it introduced the content tracking function to effectively support growing demand to quickly detect post hiding after ad spending, changes in competitors' SNS content performance and trends for specific keywords.

Featuring CEO Ji-hoon Jang (장지훈) said, "The value of social data analytics lies in refining needed information from vast materials, discovering meaningful insights and connecting them to practical marketing strategies." He added, "We will continue to establish ourselves as a key partner supporting marketing managers in strengthening AI- and data-based work competitiveness."