Global travel tech company Yanolja said on Monday it has officially declared a new growth vision, 'Yanolja 3.0', to mark its 21st anniversary.

Yanolja 3.0 is a vision to lead paradigm shifts in the travel industry in the AI era based on three core values: sincerity toward customers, leadership through technology, and an organisation that works as one team. It is a third leap following 'Yanolja 1.0', which laid the groundwork after its 2005 founding, and 'Yanolja 2.0', which achieved explosive growth through mobile transformation.

Yanolja also reshuffled its leadership structure in December. It appointed Chan-seok Choi (최찬석) as chief executive for its corporate strategy and management unit, Jun-young Lee (이준영) as chief executive for its enterprise solutions unit, and Cheol-woong Lee (이철웅) as chief executive for its consumer platform unit, establishing a three-division system.

Chief executive Su-jin Lee (이수진) said, "AI is changing industry standards far more powerfully and faster than the mobile transformation period." She said, "The goal is to make travel, which everyone around the world dreams of, 10 times easier and more convenient than it is now."