KB Financial Group on Thursday held a digital New Year ceremony using AI technology and presented “Transition & Expansion” as the group’s management strategy direction for this year.

The ceremony was held through a digital New Year address that used AI video technology to produce Chairman Yang Jong-hee’s New Year message, instead of a separate in-person event.

KB Financial highlighted in the video its drive for innovation to use advances in AI technology and changes in the financial paradigm as new growth opportunities. It also presented management strategies to prepare for the group’s next 10 years.

In the AI-generated video, Yang stressed that the group would not settle into past customs or vested interests. He said it would shift business methods to fit a new environment with resolve and effort, while expanding its vision and business boundaries toward customers and the market.

He urged the group to read future changes such as advances in AI technology, a “big wave” that is coming, rather than focusing on immediate concerns.

Yang said the core of finance is trust and trust comes from capability. He said the group must respond to the trust of customers and the market by protecting customer information and assets, offering optimal products and solutions based on innovative AI technology, and running the company to grow with the community.