AI and data-based HR tech platform JobKorea said on Wednesday it has revamped its corporate website to mark its 30th anniversary, following the launch of a new company name and corporate identity (CI).

JobKorea unveiled the new company name, Worxphere, at its 30th anniversary conference, “JOBKOREA THE REBOOT”, on Jan. 29. The revamped website introduces the history of Worxphere in a storytelling format and focuses on delivering its vision and mission.

It presents the company’s vision, “Better Experience, Better Future”, and its mission to achieve it, “Rethink Work, Redesign Experience”.

The website also provides information on a next-generation AI agent service that applies the “Context Link” concept, which understands the context of individuals and companies and suggests the next choice, based on JobKorea’s in-house AI technology.

Olivia Lee (올리비아 리), head of JobKorea’s Design Center, said, “This CI and website overhaul was a process of redefining how we have connected work and people over the past 30 years.” She added, “We wove the broader Worxphere ecosystem into a single story to authentically convey the brand message, and created it as a space that helps intuitive understanding of technology and services as an extension of the brand experience.”