NH NongHyup Financial Holding said on Monday it will strengthen its senior-customer brand, NH All One Derful (All Wonderful, All one + the full).

NH All One Derful is a brand launched in November last year to support retirement preparation and asset management for the senior generation. It aims to provide an integrated solution spanning financial services.

NongHyup Financial is rolling out dedicated products by bringing together the capabilities of its affiliates including banking, insurance, securities, asset management and a savings bank, based on its senior customer base of about 12,000,000 people.

NH NongHyup Life Insurance launched an integrated coverage insurance product that strengthens protection for older people, as well as long-term care and nursing insurance and dementia insurance. NH NongHyup Property & Casualty Insurance introduced NH All One Derful Baeknyeon Donghaeng nursing insurance. NH-Amundi Asset Management launched N2 Global Asset Allocation EMP Securities Investment Trust, an asset management-type product, and NH Savings Bank's senior-only instalment savings product sold out.

The group is also seeing results in the retirement pension segment. NongHyup Bank's return on principal non-guaranteed products stood at 21.6 percent, the highest among five major banks — KB Kookmin, Shinhan, Hana, Woori and NongHyup — across the DB, DC and individual IRP schemes.

In addition, the 100-Year Era Research Institute at NH Investment & Securities has published reports on retirement asset preparation and continues to provide asset management information for seniors.

Lee Chan-woo (이찬우), chairman of NH NongHyup Financial Holding, said NH All One Derful is a group-level strategic brand to comprehensively support the financial needs of senior customers. He said the group will continue to expand financial solutions spanning retirement preparation and overall asset management.