KB Kookmin Bank said on Saturday that the video "A Special KB Golden Life for Parents, a Concert for Father" surpassed 2 million views within two weeks of its release. The bank released the video in January.
The video was produced based on stories submitted under the theme of "an event you want to give your parents". It shows a daughter giving her father a surprise concert in a hidden-camera format, after he gave up his dream of music due to practical circumstances and focused on making a living.
A duet stage featuring the daughter and father won viewers' empathy through warm moments between family members. The video has recorded 2.04 million cumulative views, about 1,200 cumulative comments and about 1,100 cumulative likes, sustaining strong interest.
A KB Kookmin Bank official said, "It is meaningful that many people seem to have recalled memories with their parents through this video." The official added, "We will continue to present content that can naturally blend into customers' lives and deliver emotion."
Ji-young Lee
ljy@d-today.co.kr