Woori Financial Group said on Saturday it has launched a full-scale cheering campaign to build excitement for the Winter Olympics by releasing an advertisement supporting South Korea’s national team ahead of the 2026 Milan-Cortina d’Ampezzo Winter Olympics.

Woori Financial, an official sponsor of the Korean Sport and Olympic Committee and Team Korea, said it produced the advertisement to convey a message of support and to wish for the athletes’ challenges, efforts and strong performances.

The advertisement features IU as the narrator. It shows people cheering for national team athletes in everyday places such as stadiums, restaurants and buses, along with athletes who moved audiences at past Olympics.

Woori Financial said it will give 5,000-won Naver Pay point coupons to 100 people selected by lottery among those who leave comments supporting the national team by Feb. 6 on the Woori Financial Group YouTube channel and official social media accounts.

Woori Financial also said it plans to support national team athletes competing in the Olympics through various activities during the Winter Games as an official sponsor. It said it will continue to expand support to foster athletes in less-popular sports and nurture promising future sports prospects.

Min-seop Lee (이민섭), sports marketing team leader at Woori Financial Group’s brand strategy department, said, "Woori Financial Group is always with South Korea’s national team athletes at every moment they challenge themselves on the world stage." He added, "We will continue sustainable sponsorship and create social value through sports as South Korea’s leading financial group."