Com2uS Platform, a subsidiary of Com2uS Holdings, on Jan. 30 unveiled its business strategy for this year centered on its game backend service, Hive.

Com2uS Platform set out goals of expanding Hive’s user base, strengthening global partnerships and broadening its technology business portfolio. To that end, it will fully roll out its "Hive Connect" strategy. The company aims to go beyond simply supplying technology and become a business partner that helps game companies expand overseas.

The company plans to work with local partners in Japan, China and Europe to support overseas expansion by game developers worldwide.

It also revamped its pricing system to lower barriers to entry. It introduced usage-based pricing to improve convenience for customers ranging from small and mid-sized developers to large game companies. Hive is a service that provides essential functions such as authentication, settlement, analytics, web stores and security through a single SDK and an integrated management page.

It is also expanding its technology business. The company plans to link cloud and third-party solutions to Hive to provide an integrated development environment. It will also support customised infrastructure 구축 through system integration projects in the finance and IT sectors. It plans to strengthen competitiveness by developing services that combine gamification elements with artificial intelligence (AI).

Com2uS Platform also plans to actively take part in conferences at home and abroad and major game events to expand its entry into global markets.