Hecto Healthcare said on Tuesday it will participate in the CoBe Baby Fair to strengthen marketing to expecting parents. The CoBe Baby Fair is an event where pregnancy, childbirth and childcare products are presented in one place. Hecto Healthcare will set up a booth in the venue’s “First Meeting Store.” The First Meeting Store is an exhibition area that introduces products needed in the early stages of childbirth and childcare.

Hecto Healthcare will begin a nationwide tour starting with the CoBe Baby Fair, held at Suwon Messe near Suwon Station from Jan. 29 to Feb. 1. It will then participate sequentially in events held in major cities including Incheon, Cheongju, Busan and Ilsan.

During the event period, Hecto Healthcare will operate a booth where visitors can try Desimone and Kim Seok-jin LAB kids products. It will provide a Desimone Baby Step 1 trial pack to visitors who post proof of their visit to the Desimone booth on Instagram or parenting community cafes. It will also give prizes to those who add its KakaoTalk channel.

At the venue, it will present Desimone Baby Step 1 and Step 2. It will also display Kim Seok-jin LAB Vitamin D Drops 400 and Omega 3 Smart Chew. Visitors can check and purchase products suited to a child’s growth stage through professional consultations.

A Hecto Healthcare official said, "It is meaningful to introduce Hecto Healthcare's lineup of kids health functional foods to expecting parents in a space where children and parents first encounter the brand." The official added, "We will continue to expand touchpoints to communicate directly with parents across the country and steadily provide opportunities for product experiences that can build trust on site."