Onchain prediction market platform Polymarket has signed an exclusive licensing agreement with Major League Soccer, The Block reported on Jan. 26 local time.
Under the deal, Polymarket will serve as an MLS prediction market partner covering the MLS Cup, major conferences and the All-Star Game. It plans to offer a real-time, data-driven “second screen” experience during matches to boost fan engagement.
As major prediction market platforms such as Polymarket and Kalshi step up cooperation with sports leagues and media companies, Polymarket is expanding its presence in the sports market by signing exclusive deals with the NHL, UFC and the New York Rangers.
Shayne Coplan (셰인 코플란), Polymarket's CEO, said, "As the soccer fan base in the United States expands, more fans want new ways to participate." He added, "Through cooperation with MLS, we will provide a data-driven experience that reflects games and season stories in real time."
Chi-gyu Hwang
delight@d-today.co.kr