Global fintech company WireBarley said on Jan. 27 it has signed a multi-year partnership with Los Angeles FC (LAFC).

WireBarley provides overseas remittance services from 7 countries, including South Korea, the United States, Canada, Australia, New Zealand, Vietnam and Hong Kong (temporarily suspended), to a total of 46 countries. It has recorded 2.2 million cumulative app downloads and 1.1 million cumulative subscribers, strengthening its position as an Asia-based overseas remittance and payment service.

With the partnership, WireBarley plans to further strengthen ties with Asian communities in the United States and continue expanding awareness of its mobile-focused services among global customers.

WireBarley will also secure marketing rights in Los Angeles and designated countries. The two sides plan to introduce a range of content, events and match experience programmes, including activities linked to digital and social media, to strengthen engagement with fans. They also plan to work closely around shared values of innovation, inclusiveness and a global perspective, which they said are core philosophies of both organisations.

Larry Freedman (Larry Freedman), LAFC co-president, said, "We are very excited to work with WireBarley, which focuses on connecting people from diverse countries and cultures." He said the cooperation was a good fit as a club based in Los Angeles, "one of the most global cities in the world," reflecting the identity of its fan base.

WireBarley CEO Joongwon Yoo (유중원) said, "This cooperation is aimed at connecting communities and creating meaningful experiences, not simply being limited to the stadium." He said the partnership will help fans in Los Angeles and WireBarley customers around the world, including South Korea and Australia, get closer to the club through matches and various online experiences that allow them to experience LAFC's passion firsthand.