KT M&S said on Thursday that its used-phone trading platform Reborn won first place in the used-phone platform category at the 2026 Korea Brand Hall of Fame awards.

The Korea Brand Hall of Fame awards, marking their 10th anniversary this year, select representative brands in each category after a comprehensive evaluation of consumer satisfaction by industry, brand competitiveness and market leadership. Reborn was recognised for strengthening trust and stability in used-phone transactions and building a consumer-focused distribution environment.

Reborn built an online-to-offline used-phone trading environment through the Reborn Sinchon store and Reborn Mobile. To address uncertainty and inconvenience in used-phone transactions, it provides strengthened consumer-focused services, including disclosure of 100 percent real photos, performance diagnostic reports, certificates confirming complete deletion of personal information, and a 180-day free warranty service.

A Reborn official said, "This award is the result of recognition for efforts to strengthen trust and stability across used-phone transactions." The official added, "We will continue to provide a verified used-phone trading environment and grow into a brand that customers can choose with confidence."