Qualcomm Korea is launching a participatory program to revitalise its fan community. Qualcomm Korea said on Thursday it will run Snapdragon Super Insiders for Snapdragon Insiders. Snapdragon Insiders is an official global fan community with more than 20 million participants worldwide.

Snapdragon Super Insiders is designed for fans who have shown high engagement and sustained activity within the community. It plans to regularly select Super Insiders and provide various benefits and opportunities. There are 2 ways to take part. Participants can like, comment on, repost or regram stories from official Snapdragon Korea Instagram posts. They can also create and share image or video content featuring personal experiences and insights related to Snapdragon products and technology. Selected participants will receive differentiated special benefits, including invitations to an offline awards ceremony.

Qualcomm has continuously expanded online and offline community activities centred on Snapdragon Insiders. In 2024, it created an offline venue for technology experiences and communication through the Snapdragon Insiders meetup and the Qualcomm in Your Life program. Qualcomm Korea plans to strengthen ties with the domestic fan community through this program and continue sharing various innovations and experiences created by Snapdragon technology.

Qualcomm Korea CEO Sangpyo Kim (김상표) said, "Domestic Snapdragon Insiders started activities in 2021, and more than 330,000 fans are now actively participating." He added, "Through Snapdragon Super Insiders, I hope participants can share with each other the insights they gain by directly experiencing Snapdragon technology, moving beyond simply checking information to sharing experiences, interacting and growing the Snapdragon brand experience together."