GoPro has unveiled GP3, a custom video-processing processor it said has the strongest performance in the company’s history. It plans to target not only the existing action-camera market but also an ultra-high-priced premium video market through a next-generation camera lineup equipped with the chip.

On March 3 local time, GoPro and the IT media outlet The Verge reported that GoPro announced GP3, a new 5-nanometer system-on-chip (SoC) designed to power its current and future camera lineup.

Designed exclusively for GoPro, GP3 boosts pixel-processing performance by more than 2 times compared with the previous GP2 model. It is set to make its market debut in a new product to be released in the second quarter of 2026. GoPro said the chipset also addresses low-light image quality and overheating, long-standing limitations of small cameras, at the same time. Based on the performance gains, it is expected to ensure industry-leading device runtime even in extreme shooting conditions.

The core of the GP3 processor is the addition of a dedicated AI neural processing unit (NPU) that maximises video pixel processing and low-light image performance. GP3 has dedicated cores for scene recognition and subject detection for real-time environmental understanding, enabling the camera to assess its surroundings and automatically optimise settings. GoPro expects that, thanks to an efficient power profile based on 5-nanometer architecture, GP3 will deliver superior thermal efficiency and battery runtime versus competitors while maintaining ultra-high resolution and high frame rates.

Based on these advances, GoPro is seeking to expand into a new area it described as the ultra-premium end of the imaging market. GoPro founder and Chief Executive Nicholas Woodman (니콜라스 우드먼) said GP3’s state-of-the-art, cinema-grade performance will make GoPro an innovator and market disruptor. He stressed that this will allow the company to enter higher-level market segments and grow its business and brand value at the same time. This is a strategic move to draw in not only existing sports and adventure users but also professional filmmakers.

GP3 is expected to become a key driving force across GoPro’s next-generation ecosystem, spanning action cameras and 360-degree cameras, vlogging devices and ultra-premium compact cinema cameras.

GoPro Senior Vice President of Product Management Pablo Lema (파블로 리마) voiced confidence that GP3 will lead across every performance area, from image quality to power efficiency. He projected that the exclusive foundational technology will become a strong catalyst to accelerate GoPro’s growth. GoPro also released side-by-side results from next-generation camera systems shot with GP3, showing firm confidence in the technological leap.

Overall, the arrival of GP3 is seen as an important turning point that will expand the limits of the small-form-factor cameras GoPro is pursuing. GoPro is expected to provide overwhelming results that do not lag professional equipment while maintaining its distinctive identity of hardware miniaturisation. It is also expected to evolve beyond a simple action-camera maker and emerge as a key supplier setting a new standard in the premium video equipment market.

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