Paion Corp, an AI-based marketing automation company, said on Tuesday it has carried out a major feature overhaul of its Creagen image and video generation AI solution.

Unlike existing generative AI, Creagen has a conversational interface that links sentences entered in everyday language directly to marketing planning and outputs without complex prompts. For example, if a user types, "Make a refreshing cosmetics ad video with a summer vibe," the AI generates an output while suggesting elements such as tone and manner, composition and background. About 60 global AI models, including Nano Banana2, VEO3 and Kling, are integrated into a single platform. It automatically selects and matches the model best suited to the request.

The revamp adds an editor feature that allows users to immediately edit and refine generated content, and a new "AI app" function that automates specific tasks with the click of a button. The first apps released include automation for clothing and fashion accessories model cuts, a shoe stylist, one-click background staging and generating staged cuts for meal kit packaging. Paion plans to add vertical AI apps tailored to various industries in stages.

Paion CEO Beomjin Jeong (정범진) said, "Creagen is not a simple generation tool but an AI partner that immediately converts marketing ideas into executable advertising," adding, "We wanted to create a standard so that anyone can start AI-based marketing regardless of company size."