Samsung Electronics will launch its 2026 Bespoke AI Airdresser clothing care appliance on March 3.

The company said the 2026 Bespoke AI Airdresser adds a new wrinkle-focused care function. Users can simply hang clothes in the unit, which irons them with air that is twice as strong as before and high-temperature steam, and also removes musty odours from fabrics.

It offers Dual Air Wash, which shakes off dust and pollutants inside and outside clothing with powerful air, and Dual Jet Steam, which performs sterilisation, deodorisation and wrinkle removal at the same time using high-temperature steam.

It removes 99.99 percent of seasonal viruses as well as bacteria and house dust mites, and also manages pollen and harmful substances. It also deodorises 99 percent of various odours that cling to clothes after going out, including food smells after meals, sweat odours and cigarette smells after smoking.

The new product supports an upgraded AI tailored drying course. It finely measures humidity during drying through a humidity sensor and automatically sets the optimal drying time.

Users can cut energy use by up to 15 percent by setting AI energy-saving mode through SmartThings and selecting the AI tailored drying course. The AI tailored recommendation function suggests courses based on usage patterns and weather and season, allowing users to conveniently use the optimal course.

The new product applies an integrated door design that continues smoothly without segmentation, blending naturally with various spaces.

It is designed with a 595 mm depth similar to a wardrobe. It uses a low-vibration, low-noise method that manages clothing with air, providing an optimal solution for implementing built-in wardrobe interiors.

A 2.8-inch LCD display is mounted on the front of the door, improving both aesthetics and ease of operation. The display position is higher than before, allowing adult users to operate the screen comfortably without bending down.

The 2026 Bespoke AI Airdresser comes in four colours: Crystal Mirror, Soapstone Charcoal, Soapstone Platinum and Clean White. It is released as a large-capacity model that can manage up to 9 items at once, with prices ranging from 2,049,000 won to 2,499,000 won depending on specifications.

The new product will be sold at Samsung Stores nationwide and on Samsung.com. Samsung Electronics will run a trade-in promotion for buyers of the new product, offering 200,000 points when they return an existing product.

Samsung Electronics will also launch the 2026 Bespoke AI washer and dryer on March 3. The new products come in three types: the Bespoke AI washer, the Bespoke AI dryer, and the Bespoke AI One Body that combines an upper dryer with a lower washer.

Kim Yong-hoon (김용훈), an executive director in charge of Samsung Electronics' Korea business, said the 2026 Bespoke AI Airdresser reflects customer feedback to improve usability, convenience and completeness. He said the company will continue to set new standards in clothing care with innovative technologies that make customers' daily lives more convenient and efficient.