SSG.com said on Wednesday that the number of new visitors rose sharply during its ongoing Seuk Grocery Festa held to mark the launch of its new Seuk Seven Club membership.

SSG.com said that from Jan. 8 to 13, the daily average number of new visitors more than doubled from a year earlier. The number of members placing their first order increased 65 percent. Orders for its Seuk Delivery service, which delivers Emart products on a chosen date, rose 15 percent from a month earlier.

SSG.com said exclusive deals, grocery shopping support funds and the membership’s key benefit of 7 percent rewards combined to drive new inflows. During the event, it offers coupons and support funds of up to 7,000 won through a roulette event that users can join daily. It is also running special-price items focused on food and everyday goods.

A Seuk Seven Club sign-up promotion will also continue through the end of this month. New subscribers will receive two months of subscription fees for free and a one-month Tving pass.

An SSG.com official said, "Customer response, including the increase in new visitors, exceeded expectations, so we decided to extend the event." The official said it plans to make Seuk Grocery Festa a regular monthly event and expand benefits.