LG Electronics said on Tuesday it won the 2026 SDV Innovator Awards hosted by U.S. automotive media outlet MotorTrend for the second year in a row. The company was recognized for developing in-vehicle displays into intelligent interfaces for software-defined vehicles. Kim Kyung-rak, an executive who leads display development at its VS Business Unit, received the Pioneer award.

MotorTrend is the largest automotive media outlet in the United States and was founded in 1949. The SDV Innovator Awards marks its fourth edition this year. Last year, Eun Seok-hyun, head of the VS Business Unit, won in the Leader category.

Kim implemented "Shy Tech" through a "Bendable Moving Display". When not in use, the lower part of the screen folds backward to conceal it, and it unfolds into a large display when needed. The display is set to be installed in premium vehicles.

LG Electronics is accelerating development of next-generation display technologies based on optical technology. The company introduced a "Wide Hover Screen" that delivers high-brightness images on a windshield without a black screen. It also developed an "ultra-light augmented reality head-up display (AR-HUD)" with focus adjustment based on the driver's gaze. At CES 2026, it unveiled a display solution that applied a transparent OLED display to the windshield to extend the interface across the entire driver's seat area.

It is currently building core capabilities with its SDV solution lineup, "LG AlphaWare". In the lineup, PlayWare is an in-vehicle entertainment solution that provides a high-definition and high-quality audio content experience. MetaWare uses AR and MR technology to deliver information such as navigation and road hazards. VisionWare offers in-cabin sensing and lane departure prevention functions that analyze occupant behavior with AI algorithms and camera sensors to prevent accidents.

Eun said: "We will lead the era of AIDVs beyond SDVs by providing safer and more convenient mobility experiences through real-time analysis of the surrounding environment and occupant conditions."