Wemade Play said on Tuesday it will hold this year’s Anipang Festa, marking its fourth edition.

The event is a customer appreciation promotion for games that attracted high attention over the past year. This year it will feature the original series including Anipang2, Anipang3 and Anipang4, which led last year’s game lineup.

Wemade Play will provide all users with New Year fortune readings and mobile talismans, and will give prizes to 4,069 people. It has prepared items such as Hermes and Louis Vuitton bags and massage chairs for each game. It will also give away 2,026 drink gift coupons and 2,026 paid fortune consultation vouchers. For Anipang4 users, it plans to give prizes including Chanel bags and LG Stylers.

Collaboration with external partners has also expanded. Wemade Play will engage with users through various channels including cafes, Instagram and YouTube. App market OneStore will run download and purchase coupon events during the period.

Woo Kyung-hoon, head of Wemade Play’s marketing team, said, "Unlike previous events where famous celebrities appeared, this time we focused on existing and new customers of the Anipang series." He added, "We will deliver various benefits to customers who have continued to enjoy the games."