Hana Bank recorded a cumulative issuance share of about 42 percent in the third-phase Nara Sarang Card project, which it joined for the first time this year, as of the end of August. Salary transfers for active-duty soldiers also rose sharply from the end of last year as more service members signed up through the card.

On Sept. 17, Hana Bank said its share of the cumulative Nara Sarang Card issuance market stood at about 42 percent as of the end of August.

Hana Bank was selected as an operator for the third-phase Nara Sarang Card project and began issuing cards and handling tasks related to people subject to military service physical examinations from this year. Since joining the programme, it has built IT and operating systems and expanded products and marketing for service members.

Salary transfers for military pay also increased. Hana Bank explained that its performance in salary transfers for active-duty soldiers rose to about 14 times the level at the end of 2025, before the project was implemented.

Hana Bank is seeking to secure young customers by providing financial products and services that can connect not only to the period of military service but also to university life and after discharge, following issuance of the Nara Sarang Card.

It has also expanded marketing using card designs. The Nara Sarang Card featuring idol An Yu-jin (안유진) as a model reached about 158,000 accounts issued as of the end of August.

The bank is also providing financial education and welfare support for service members.

It supported a remodelling of a fitness facility for units under the Marine Corps 2nd Division and donated about 5,000 books to the Army 7 Corps. It is also providing financial counselling content for service members through the Korea Defense Daily.

Hana Bank plans to extend its touchpoints with service members acquired through the Nara Sarang Card to wealth management after discharge.

A financial industry official said, "Even though it is in the early stage of the project, it appears to have quickly settled into the market through products and marketing that reflect demand from service members."