Games & Commerce
CJ Olive Young to open first Olive Better store as it pushes into K-wellness
CJ Olive Young will open the first offline store of its new platform, Olive Better, on the first floor of Gwanghwamun D-Tower in Seoul. Olive Better will be run as an independent brand, targeting people aged 25 to 45 and men, while launching as an in-app service within the Olive Young app. The company said it aims to grow the K-wellness industry into the next K-beauty through the platform.
