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Samsung Electronics highlights device connectivity strategy at Gamescom for \'anytime, anywhere\' gaming

Samsung Electronics is shifting its gaming strategy from standalone device performance to connectivity across devices. At Gamescom 2026 in Cologne, it presented an integrated gaming ecosystem linking PC, console and mobile under the #PlaySamsung slogan, with four themed zones. The booth used a Korean PC cafe concept and included hands-on demos, cloud gaming and storage products. Samsung also highlighted software cooperation with Activision Blizzard for Call of Duty: Modern Warfare 4.

Games & Commerce

Samsung Electronics to show integrated gaming ecosystem at Gamescom in Germany

Samsung Electronics will unveil an integrated gaming ecosystem at Gamescom 2026, which opens on Aug. 26 in Cologne, Germany. The company set up a 1,090 square metre booth to display a full package of gaming devices, including monitors, TVs, mobile products, SSDs and headsets. Under the #PlaySamsung slogan, it created four zones, including Odyssey and Galaxy areas. It also planned events including a PlayGalaxy Cup world final and product unveilings.

Games & Commerce

G-Star expands content to AI, webtoons and mobility, reduces reliance on game studios

G-Star, South Korea\'s largest game exhibition, plans to broaden its scope to AI, webtoons and mobility while expanding organiser-led in-house content to reduce dependence on participating game studios. The organisers named expansion of industry and audience reach and increased in-house content as key strategies for G-Star 2026, to be held in Busan in November. AI story platform Crack will be main sponsor, and Hyundai Motor will run a special programme.