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AI & Enterprise

IDC calls Amazon\'s smartphone return the \'worst timing\'

Amazon is seeking to re-enter the smartphone market for the first time since 2014, with an in-house project dubbed \"Transformer,\" Reuters first reported. The device is designed to work with Alexa smart devices and highlight Amazon shopping features, though price and timing have not been disclosed. Market researcher IDC said the timing is the worst, forecasting a 13 percent market contraction in 2026 due to a memory supply shortage.

Telecommunications & Media

Amazon eyes smartphone return after 10 years, developing AI-focused device

Amazon is seeking a return to the smartphone market after 10 years, with a new handset being developed under the internal codename \"Transformer\". Reuters reported, citing multiple sources, that Amazon is developing the phone within its devices and services division. The device is positioned as an Alexa-linked personalised mobile device. Sources said the project, led by Amazon\'s ZeroOne team, centres on AI functions that could replace traditional app-store downloads.