Games & Commerce
KakaoFriends partners with Riot Games for Worlds 2026
Kakao said on Wednesday it will team up with Riot Games for online and offline KakaoFriends collaborations to mark the 2026 League of Legends World Championship, known as Worlds 2026. Kakao will sequentially release content that reinterprets key League of Legends scenes and music using KakaoFriends characters. Offline, it will join Riot Games’ official pop-up event in Seoul. Kakao also plans global marketing during the November Worlds period.