Telecommunications & Media
LG Uplus steps up overseas membership benefits, ties up with global telcos
LG Uplus is expanding its membership benefits overseas and plans to launch a service this year offering shopping, tourism and transport discounts at travel destinations through partnerships with global telecom operators. It has joined the Wonderjoy Travel Alliance and completed a pilot programme in Japan. During the pilot, more than 10,000 coupons were downloaded and nine out of 10 users redeemed Don Quijote and Lawson discounts. The company plans an app-based service and will consider links to travel-related services.
