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Crypto
Ripple to permanently place XRP logo on University of Louisville basketball court
Ripple has signed a multi-year partnership with the University of Louisville athletics department to keep the XRP logo permanently displayed on the school’s basketball home court. Starting this season, XRP branding will be applied across men’s and women’s games, in-arena signage and courtside screens at the KFC Yum! Center. The agreement also covers the university’s digital channels, social media and radio broadcasts, and includes support for financial and technology education programs.
Crypto
Ripple partners with University of Florida; XRP logo to appear at football stadium
Ripple has signed a multi-year partnership with the University of Florida athletics department, putting the XRP logo on display at the stadium starting with the season opener on Sept. 5, local time. The deal covers stadium branding, digital media and on-site event signage. The partnership also includes support for education programmes for student athletes and the campus community spanning traditional finance and digital assets.
Crypto
XRP slides for months against bitcoin despite positive news
XRP has extended a months-long decline against bitcoin and is nearing its lowest level of the year. The XRP/BTC pair has slipped again in July, hovering around 0.00001735 BTC, after a brief period of sideways trading and a slight rebound in June. XRP has also weakened in dollar terms over the past year. Recent spot ETF outflows and talk of softer institutional demand have added pressure, despite a university sponsorship deal and Clearstream adding XRP to regulated custody services.