Games & Commerce
TikTok holds TikTok Shop US Connect to help Korean firms enter U.S. market
TikTok said it held its TikTok Shop US Connect event on Jan. 27 at the Grand InterContinental Seoul Parnas to support Korean brands entering and expanding in the U.S. market. Under the theme of global seller growth and agency matching, the program shared education and strategies and offered one-on-one matching with U.S.-based TikTok Shop agencies. TikTok also introduced content planning, affiliate structures and its 2026 direction. TikTok Shop is not available in South Korea.
