Games & Commerce
Musinsa secures China direct-buying channel for K-fashion brands
Musinsa has set up a channel structure to target both China’s domestic market and demand for cross-border direct purchases. The company said on June 8 it opened an online official store on Tmall Global, China’s largest cross-border shopping platform. It will run both a Tmall flagship store and Tmall Global, and said this will expand customer touchpoints in China. Musinsa also said brands can sell without setting up a local entity or distribution network.
