| Mobile Web

Google search ecosystem shifts as AI mode fuels reality of open web decline after 1 year

It has been a year since Google introduced AI Mode, a natural-language AI search feature that provides conversational answers instead of links. Research cited by The New York Times showed users spend 1 to 9 minutes longer in AI Mode than in traditional search, and about 75 percent of sessions do not lead to other websites. Publishers, companies and banks worry traffic is falling. Google rejects claims it threatens the open web and says it still sends billions of clicks outward.