AI & Enterprise
SKT to roll out AI across T World stores to upgrade consultations and operations
SK Telecom said on Tuesday it will fully introduce AI across its offline T World stores to drive customer service innovation. The company has begun disclosing store ratings based on AI-led customer surveys and is building development and infrastructure to introduce in-store AI agents from September. It aims to apply AI across the customer journey, add a personalised store search function by 2027, expand consultation analysis, and promote online consultation and visit reservations.
