AI & Enterprise
SKT develops UX writing guide focused on easy Korean
SK Telecom said on Monday it has developed a UX writing guide ahead of Hangul Day and will apply it in the field. The guide is designed to help customers easily understand text they encounter when using mobile services and naturally move to the next action. SKT set out four principles and recommends everyday expressions over difficult Chinese-derived terms or foreign words. It also introduced a customer emotion map and an AI agent, “Sotongi,” to review and refine wording in real time.
