AI & Enterprise
Musk\'s xAI targets enterprise clients directly, challenging OpenAI and Anthropic
Elon Musk-led AI company xAI is seeking to win enterprise customers by dispatching engineers directly to potential clients\' offices. After relying mainly on Musk-affiliated companies and government agencies for a long period after its founding, xAI is now expanding to broader corporate customers, using its contract with Shift4 Payments as a foothold. Shift4 is switching from ChatGPT to Grok, citing access to social signals from X.