AI & Enterprise
Nvidia raises price of 7-year-old Shield TV Pro by 50 percent amid surging memory costs
Nvidia has raised the price of its Shield TV Pro streaming device by 50 percent, lifting the U.S. price from $199.99 to $299.99. The company cited higher component costs, including memory, as prices rise across the industry. The device, launched in October 2019, retains the same specifications. Analysts point to a memory supply-demand imbalance tied to the spread of AI data centres and manufacturers focusing on server products.
