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Games & Commerce
Korean game companies roll out Lunar New Year events with lucky bags and rice cake soup
Major South Korean game companies are launching special Lunar New Year events featuring traditional holiday elements such as lucky pouches, rice cake soup and yutnori. Players can earn limited items and growth resources by logging in and completing missions. Nexon, Netmarble, NCSoft, Wemade, Com2uS and Kakao Games are running time-limited events across multiple PC and mobile titles, offering login rewards, draw events, crafting exchanges and in-game currency bonuses.
Games & Commerce
NCSoft\'s Lineage Classic ranks 4th in PC bang share, early success
NCSoft\'s Lineage Classic, released on Feb. 7, rose to fourth place in PC bang usage after two days of free service. GameTrics data showed the game posted a 6.25 percent share as of the previous day, higher than FC Online, Overwatch, MapleStory and NCSoft\'s Aion2. The company offers PC bang-only perks and reported server congestion at peak times. It is reviewing an auto-play system and will switch to a monthly subscription from Feb. 11.
Games & Commerce
Sensor Tower says steady updates, events drive mobile games market recovery
Sensor Tower released a report on Jan. 28 analysing key factors behind the mobile games market recovery. It estimated global mobile game revenue at $82 billion in 2025 and said in-app purchases have re-entered a recovery phase after a post-pandemic adjustment. Annual downloads are stabilising above 50 billion. Publishers are focusing on extending game lifecycles through LiveOps, while revenue gains are concentrated in a few genres and top titles, especially strategy games.